Find Your Why (Your Life Purpose)

To find your Why (your Life Purpose) is a heroic quest.  It’s a personal development journey involving travelling deep into your unconscious mind. 

The goal is to discover what makes your heart sing, and how you can use this to positively impact on the world.

“Your purpose in life is to find your purpose and give your whole heart and soul to it.” — Buddha

You may be starting from a place of procrastination, self-doubt, and possibly quite used to being part of the crowd.

However, if you have the courage to undertake the search, you will discover motivation, confidence, and self-leadership.  You may even succeed at transforming your dreams into reality.

Why is it important to identify your purpose?

Our ultimate mission as a human being is to live a life of meaning and purpose.  In other words, to grow into being the best human being you can be.  Even more importantly, to build a legacy to leave behind.

Unfortunately, people who are part of the crowd are generally assimilated into doing, thinking, and acting as everyone else does.

Consequently, they live an unfulfilling life of meaningless existence.  In other words, they go through the motions of living, day after day, until they hit retirement. 

After that, they pretty much shuffle through the ‘golden’ years, waiting to die, never having made a significant contribution to the world.

But we know this is not you.  You have arrived on this page because you want to find your Why. 

Yes, you know this will not be an easy journey (personal development and growth never is). 

However, you also know your quest will be a rewarding one.

Where do you find your Why?

Your Why is hidden deep within the unconscious part of your mind.  At KESWiN™ Academy, we refer to this as your ‘Diamond Formation Zone’. 

Essentially, this is where everything you have learned and experienced throughout your life has been stored. 

As a result, the raw elements have transformed over time into metaphorical rocks, minerals and diamonds.

Consequently, to find your Why requires periods of deep self-reflection and analysis of your metaphorical rocks, minerals and diamonds. 

Part of the process involved you bringing them up to the surface of your conscious mind. 

Once they are present in your thoughts and feelings, you are able to assess them for positive, passionate, and empowering indicator minerals and gems.

How Does KESWiN Academy help you find your Why?

We have exclusive access to Deb Donnell’s Diamond Publishing System™. 

This is a six module training course that helps you to identify your metaphorical diamonds, and transform them into published gems. 

The first module, Diamond Creator, focuses on personal development.  It guides you deep into your Diamond Formation Zone to find your Why. 

You get the tools, strategies and resources needed to identify what you are good at, what you love, what you can be paid for, and what the world needs. 

This concept is known as your reason for being, or as the Japanese call it “ikigai”.

Ikigai, in the Japanese sense, often has nothing to do with work or income.  Instead, it focuses on the idea of having a purpose in life (or a Why).

The Diamond Creator Module focuses fully on helping you find your Why. 

It is the foundation for all of our personal development and authorship courses. 

So, even if you aren’t planning to start a business, or write a book, you will benefit from working through this personal development module. 

To learn more about how to become a member, and access our training, click here.

Note: this article’s focus was for an earlier version of KESWiN Academy that mentored members through the non-fiction book writing, publishing, and marketing journey. We still do offer this service to members. However, as from 2026 our mission is more focused on personal growth and self-actualisation which has similar heroic calls to adventure as the authorship journey does. So whether you want to write a non-fiction book, or have some other big goal to discover, clarify, enhance and share your hidden treasure, we may be a good fit for you. If you feel this is the case, click here to learn more about KESWiN Academy and our membership.